“There is a hidden danger in the term social media. It is dangerous because its name implies it can deliver all the benefits of media, but now with the added engagement opportunities that come with being social. Media gives us scale, social gives us engagement – put the two together and we can now do engagement at scale. Fantastic!”
Stacey, Richard. 2013. Richard Stacey. Why Social Media is a Dangerous Concept.
[online] Available from
<http://richardstacy.com/2013/03/28/why-social-media-is-a-dangerous-concept/> [Accessed April 2014]
View original context in the Stephen Mayes encounter.