“Fred Ritchin says that we are obsessed with ourselves and images of the unreal. That we are escaping from very real photos of destruction into visions of idyllic fantasies, and that this escapism is being branded by governments and corporations for their own ends. We are being sold products and social scenarios that appeal to our fantasies but ultimately fail us.”
Short Bio and Interview with Fred Ritchin on digital photography: Brook, Pete. 09 February 2011. Fred Ritchin Redefines Digital Photography. Raw File Wired.com. Available From
<http://www.wired.com/rawfile/2011/09/fred-ritchin/> [Accessed 10 October 2013]